Adobe Marketing Cloud Online Training Content
You will be exposed to the complete Adobe Marketing Cloud Trainingcourse details in the below sections.
- Introduction adobe analytics
- Reporting best practices
- Introduction to KPI’s, metrics
- Conversion metrics
- Overview of other analytics solutions in the market
- Web analytics life cycle
- What your client/business exactly wants (analysts vs reporting robots)
- Test time: case studies/problem solving on multiple metrics/ KPI’s
- Dashboard creation & why dashboards?
- Effective alerts
- How clustering/segmentation can change your business?? (The google,
- amazon way)
- Segmentations
- Segment builder
- Datawarehouse (Adobe cloud) / Teradata / Hadoop
- Pre-analysis
- Analysis
- Consulting & Business recommendations (The real value addition to
- business)
- Page analysis
- Browser conversion rate analysis
- Checkout path analysis
- How to prevent fallout on your website
- External campaign analysis
- Below the page fold analysis
- Internal search analysis
- Content affinity (do you want to increase your website revenue by 3%?)
- Geo segmentation analysis
- Understanding the basis of adobe site catalyst implementation
- Self-evaluation test
- Client and server side of web analytics
- Internet protocol
- Packet sniffers
- Web browsers
- Charles
- DOM
- Debug troubleshoot
- Cookies 101
- Architecture, content and variables – along with admin module
- Introduction to sitecatalyst admin
- Beacon anatomy
- Sitecatalyst cookies
- Sitecatalyst first party cookie
- Regional data centers (RDC)
- Sitecatalyst code deepdive
- Macro and micro level link tracking
- Sitecatalyst content identification
- Sitecatalyst manual link tracking
- Automatic link tracking
- Datatypes in Sitecatalyst
- Content identification
- Traffic variables – props
- Conversion variables – eVars
- Success event
- Sitecatalyst product variable
- List vars in sitecatalyst
- OtherSCVars
- SAINT classifications / classification importers
- Report suite architecture – MST, roll up, virtual
- Debug logs
- Advanced settings
- Event serialization
- Important KBR overview
- Questions and review tests (Will be done after each chapter)
- Translating requirements into tech architecture
- Optimizing the use of variables
- Managing the behaviour of the variables
- Identifying tracking issues (without using source code and admin access)
- Cases related to the business vertical
- Fundamentals and tag management architecture
- DTM roles, approval history and publishing workflow
- Debugging using DTM switch
- Embed code, file hosting options and web properties
- Data elements – js object, css selector, url parameter, custom script
- Adding different tools via dtm - analytics, target, audience manager
- Rules within the dtm and usage
- Page load rules
- Event based rules
- Direct call rules
Add-ons
Most of the Adobe Marketing Cloud Jobs in the industry expect the following add-on skills. Hence, we offer these skills-set as FREE Courses (Basics) to ease your learning process and help you stay ahead of the competition.
Agile & Scrum
